The Pure Modern Lifestyle begins with the long drive home and ends with the serenity of a hillside oasis. Open space + pure white define the laid-back lifestyle of "Less is the New More." There is something to be said for the absence of rich color or bold prints and in today's overly connected Blackberry world, who isn't on the search for the simple pure beauty of ~ white. So, sit back, relax, and enjoy a few moments of pure bliss + pure modern home interiors.


The Darker Side of Pure...
Pure modern functionality from Erba Italia offers simple forms to compliment any open space or modern dwelling. One of the modern masters, Giovanni Erba, who has been on the cutting edge of modern design in Italy since 1954, makes it hard not to envy the pure lifestyle. The Pure Vanity Collection is available in numerous configurations and my choice of covers ~ pure white leather. For more modern wares, check out www.erbaitalia.it.
[carbon chair by design house ~ m o o o i]
The lighter side of pure...
[ultra pure ~ "human design" chair by varier furniture ].[alba sideboard by pinch design, "draws its inspiration from mid-century relief plasterwork to create a sculptural, calm and intriguing piece."
Shown above, the Wave Sideboard by Pinch Design, is crafted in an innovation wave pattern and comes with fabulous stainless steel legs. This collaborative team of husband and wife, Russell Pinch and Oona Bannon, bring a unique perspective and crisp, clean designs to the world of modern + urban decor.
For more pure modern and urban cool wares, you need to pay Pinch a visit at www.pinchdesign.com.




































